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2024: The Year of Dreams Coming True!

Behind the scenes helene olafsen for kastel shoes

From Right to Left: Helene Olafsen - Brand Ambassador wearing a secret pair of Kastel shoes (Launching in August), Kaia Rugseth - Marketing, wearing Andreas Malo Dyb - Creative Director, also wearing , Håkon Jorgensen - Photographer, Mirian Lien - Stylist, Johan Rock - Videographer, wearing , and me, Luisa Arango - Marketing & E-commerce, wearing .

We’ve been hard at work designing and producing the best everyday weatherproof shoes just for you. Our goal? To make your life easier! In this journey, we realized we needed to step out of our shoe-nerd bubble and find the perfect person who embodies what our customers experience daily. Someone who, like us, has been raised by weather.

Fast forward a few months, and we’re thrilled to announce our perfect brand ambassador. This is truly a dream come true!

Helene Olafsen: a talented athlete, dancer, TV personality, wife, friend, and mom. She’s a multitasker who enjoys everything from gardening to hitting the slopes on her snowboard. She doesn’t let the weather slow her down, which is why she’s a perfect fit for our brand.

A few weeks ago, we spent an entire day with Helene at her home, chatting about the weather, her favorite summer activities, and shooting this campaign for you.

We’re excited to share some behind-the-scenes pictures with you.

Helene’s New Hobby: Embroidery on Wool Shoes 🧑‍🎨
Johan capturing the new hobby 🎥
Focused 🪡
Miriam’s styling was so good that both Helene and all the girls in the shoot wanted every outfit!
Andreas & His Shoes 👨‍🎨
The Inspiration: 👩🏼‍🌾 Can You See It?
Are the 2 birds in the picture real or photoshopped? 🐦 They are actually real! They just flew by the second Håkon took the picture.
The Dream Team 👏
Namaste! 🙏

Thank you for being part of our journey, and thank you, Helene, for joining the family!

About the author
Luisa ArangoHead of Marketing & E-commerce
I enjoy spending quality time with my family and discussing all things related to marketing and e-commerce. I'm very enthusiastic about technology and love reading about art and society. Although I'm a city person, I cherish being outdoors in nature whenever the sun shines!

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